The Mobile Excellence Awards took place Dec. 8 at the Sofitel Hotel in Los Angeles. Generated out of Mobile Monday Los Angeles, the event was planned and executed by MoMo LA’s Sarah Miller, owner of Axis PR and Allison Dollar, CEO of the ITV Alliance. Over 150 members of the wireless and entertainment community mingled with drinks and hors d’oeuvres before an awards ceremony that included live music.
One highlight of the event was the presence of Jari Tammisto, CEO/President of MobileMonday, who flew in from Finland from the event and spoke to the assembled guests. Also present was Lars Cosh-Ishii, founder of Mobile Monday Tokyo, the second chapter of the grassroots group.
Another highlight of the evening was a presentation by filmmaker L.M. Kit Carson of his “Africa Diaries,” short documentaries that he shot in Mozambique with his Nokia N-93 phone’s camera and edited in iMovie. The three-part Mozambique doc was bought by the Sundance Channel which plans a release on the cable channel, Internet and cell phone.
The awards ceremony honored excellence in five separate categories: Mobile Business, Mobile Technology, Mobile Marketing, Mobile Entertainment and a special Star Award category which recognizes the fastest growing Mobile company based on accelerated growth, impact and industry achievements overall.
Filed under Content, Events
MobilizedTV broke news about Playboy’s original mobisode series “interns.” (Watch a trailer of ‘interns’ here.) Now, after a short delay, Playboy has announced that it’s partnered with MySpace for exclusive on-line viewing. For mobile viewers, “interns” will be available via Playboy’s WAP and iPhone sites, and distributed via its recently launched mobile “Playboy Audience Network” (mPAN), which includes Quattro Wireless, mywaves and Zannel. A Playboy spokesperson also said that “numerous wireless-network carriers will offer the series throughout North America” and that, in 2009, the mobisodes will be available in Europe, Asia, Australia, and South America.
The series was shown to groups of students at University of Illinois, University of Southern California, and New York University for feedback.
“Interns” is targeted at an as-of-yet untapped demographic: young, and fifty-fifty male/female. But Playboy isn’t leaving out its current readership. In the December issue of Playboy magazine–which will announce ‘interns”–readers are encouraged to take photos of the page’s “interns” logo with their phones. They then are instructed to send the shot to a shortcode in order to receive the behind-the-scenes series on their mobile phones. “Interns” has already successfully attracted an advertiser via product integration; interns distributed samples of göt2b’s magnetic men’s styling gel to pedestrians as one of their assignments.
Playboy Mobile includes elements of its iconic properties including Playboy Playmates, Cyber Girls, “Rock The Rabbit” musical artists, and Playboy-licensed products.
Last week I went to an interesting two-day conference on 3D film/TV, and the conversation unexpectedly turned to…3D mobile phones. If you recall, I have posted on that topic in the past. During a panel discussion about advertising in 3D (both in theaters and for home TVs), one panelist–James Stewart of Geneva Film Co., pulled out his iPhone, declaring it “the world’s first 3D iPhone,” enhanced with a prototype app from Spatial View. Stewart said it will be launched in February 2009 as a 99 cent app.
How this relates to a conversation of big screen–as big as IMAX–movie screens is simple: we’re already in a multi-screen world and, as we all know, mobile is just another screen in the panoply. Movie marketers in Hollywood are already creating advertising content for the Internet and mobile, and other advertisers are sure to follow. Especially if Spatial View’s app becomes a popular download, bringing the penetration of 3D mobile phones from zero to…let’s see how that plays out.
Meanwhile, panelists at the 3D Summit were bullish, calling 3D the new HD, and 2009 is the year of 3D and the year of 3D advertising.
Filed under Devices, Events