Video from NBC’s news programs are now available to consumers at its mobile Internet site. Mobile video delivery and advertising network Transpera powers the video and integration of targeted, dynamic mobile advertising into msnbc.com’s mobile web service. Msnbc.com mobile now features video destinations for Today, NBC Nightly News with Brian Williams, Meet the Press, Dateline, Countdown with Keith Olbermann, and The Rachel Maddow Show. In the near future, Msnbc.com will also feature video from MSNBC TV’s Morning Joe and Hardball with Chris Matthews.
“We’re excited to launch such an easy-to-use and visually stunning product that makes both consumers and advertisers happy,” said msnbc.com product manager Jeff Maurone. “Mobile users now have their favorite shows in the palm of their hand, and can easily watch msnbc.com’s news video anytime, anywhere. And marketers can tap into our fast growing mobile audience with innovative ads that are suited for mobile users.”
The integration of new advertising capabilities offered through Transpera’s ad platform introduces new revenue opportunities. Among the mobile ad avails are targeted 5-15 second Peek™ pre-roll video coupled with display advertising, that are aimed at the mobile user.
“Video is a vital part of storytelling whatever the content–news, weather, sports, entertainment,” said Transpera CEO/founder Frank Barbieri. “Publishers benefit from mobile video because their audience receives the brand experience consistent with what they find online. This not only extends their presence in a seamless way, it also keeps their audience connected through multiple media. For advertisers, video can be leveraged to generate strong brand engagement.”
According to Nielsen Online, msnbc.com was named the number one Current Events and Global News site for the eighth consecutive month, with more than 41 million unique visitors in February, 2009. Additionally, as reported in Nielsen Mobile’s January 2009 report “Tuned into the Phone: Mobile Video Use in the U.S. and Abroad,” news remains among the among the top 5 most popular categories for video viewing on the mobile phone.