Tag Archives: 3D iPhone

Fast & Furious: The 3D iPhone App

You’ve seen the bus ads…now check out the free iPhone app for Fast & Furious, which opens April 3. Mobilized TV had a chance to speak with Tyler Murray, director of emerging media at The Visionaire Group which created the mobile strategy for4 the movie.

Tell me about The Visionaire Group – what is it?

The Visionaire Group is a creative solutions agency for digital projects. The bulk of the work is done direct-to-client and mainly directly to the motion picture studios. One division does websites, another does display ads, and the third is emerging media group, which includes Facebook apps, widgets,and mobile capabilities.

For Fast & Furious, we worked directly with Universal. Our web group created the official website and we did a really cool desktop widget the user could download. It looks like a GPS, with lots of interactivity.

What about the mobile application?

We did the iPhone web destination. The reason Universal wanted to do something for mobile is that everything we did on the web is supported by Flash, which is supported on most mobile phones. So they wanted to do something specific to the iPhone [which doesn’t support Flash]. Another company had done some basic mobile web destinations for them. They came to us to take advantage of the iPhone. Our goal was to create something that had never been done before as a web-destination and use the features specific to the iPhone.Hollywood is about what’s cool. That’s what drives the marketing. We were trying to create a really cool experience.

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iPhone in 3D: Coming in February

Last week I went to an interesting two-day conference on 3D film/TV, and the conversation unexpectedly turned to…3D mobile phones. If you recall, I have posted on that topic in the past. During a panel discussion about advertising in 3D (both in theaters and for home TVs), one panelist–James Stewart of Geneva Film Co., pulled out his iPhone, declaring it “the world’s first 3D iPhone,” enhanced with a prototype app from Spatial View. Stewart said it will be launched in February 2009 as a 99 cent app.

How this relates to a conversation of big screen–as big as IMAX–movie screens is simple: we’re already in a multi-screen world and, as we all know, mobile is just another screen in the panoply. Movie marketers in Hollywood are already creating advertising content for the Internet and mobile, and other advertisers are sure to follow. Especially if Spatial View’s app becomes a popular download, bringing the penetration of 3D mobile phones from zero to…let’s see how that plays out.

Meanwhile, panelists at the 3D Summit were bullish, calling 3D the new HD, and 2009 is the year of 3D and the year of 3D advertising.


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