Tag Archives: iPhone app

Fast & Furious: The 3D iPhone App

You’ve seen the bus ads…now check out the free iPhone app for Fast & Furious, which opens April 3. Mobilized TV had a chance to speak with Tyler Murray, director of emerging media at The Visionaire Group which created the mobile strategy for4 the movie.

Tell me about The Visionaire Group – what is it?

The Visionaire Group is a creative solutions agency for digital projects. The bulk of the work is done direct-to-client and mainly directly to the motion picture studios. One division does websites, another does display ads, and the third is emerging media group, which includes Facebook apps, widgets,and mobile capabilities.

For Fast & Furious, we worked directly with Universal. Our web group created the official website and we did a really cool desktop widget the user could download. It looks like a GPS, with lots of interactivity.

What about the mobile application?

We did the iPhone web destination. The reason Universal wanted to do something for mobile is that everything we did on the web is supported by Flash, which is supported on most mobile phones. So they wanted to do something specific to the iPhone [which doesn’t support Flash]. Another company had done some basic mobile web destinations for them. They came to us to take advantage of the iPhone. Our goal was to create something that had never been done before as a web-destination and use the features specific to the iPhone.Hollywood is about what’s cool. That’s what drives the marketing. We were trying to create a really cool experience.

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Showtime’s Emmy Campaign Goes Mobile

Beginning this April, voting members of the Academy of Television Arts and Sciences (ATAS) will enjoy the exclusive ability to view full seasons of Showtime’s original series on their iPhones and iPodTouch devices. This is an industry first; the application developed and implemented by Transpera, a mobile video delivery and advertising network that has worked with Showtime on other projects. The password-protected application will allow voters to stream fullshowtime_4cl episodes directly to their handheld devices.Showtime also launched its password-protected website, developed with online video platform Brightcove, allowing voters to mark their ballots online.

Original Showtime series includes United States of Tara, Weeds, Dexter, The Tudors, Californication, Tracey Ullman’s State of the Union, Brotherhood, This American Life, Penn & Teller: BULLSHIT! and The L Word.


“This year, by providing viewing access via iPhones and iPodTouch devices, Showtime continues to offer TV Academy members even more convenient opportunities to enjoy and consider SHOWTIME original programming,” said Richard Licata, Executive Vice President, Corporate Communications for SHOWTIME

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