MobilizedTV broke news about Playboy’s original mobisode series “interns.” (Watch a trailer of ‘interns’ here.) Now, after a short delay, Playboy has announced that it’s partnered with MySpace for exclusive on-line viewing. For mobile viewers, “interns” will be available via Playboy’s WAP and iPhone sites, and distributed via its recently launched mobile “Playboy Audience Network” (mPAN), which includes Quattro Wireless, mywaves and Zannel. A Playboy spokesperson also said that “numerous wireless-network carriers will offer the series throughout North America” and that, in 2009, the mobisodes will be available in Europe, Asia, Australia, and South America.
The series was shown to groups of students at University of Illinois, University of Southern California, and New York University for feedback.
“Interns” is targeted at an as-of-yet untapped demographic: young, and fifty-fifty male/female. But Playboy isn’t leaving out its current readership. In the December issue of Playboy magazine–which will announce ‘interns”–readers are encouraged to take photos of the page’s “interns” logo with their phones. They then are instructed to send the shot to a shortcode in order to receive the behind-the-scenes series on their mobile phones. “Interns” has already successfully attracted an advertiser via product integration; interns distributed samples of göt2b’s magnetic men’s styling gel to pedestrians as one of their assignments.
Playboy Mobile includes elements of its iconic properties including Playboy Playmates, Cyber Girls, “Rock The Rabbit” musical artists, and Playboy-licensed products.